So, this is it… We are absolutely overwhelmed with impressions, but also sad it’s all over. However, our extensive 3-part photo gallery illustrates each day of the Fakestival.
Day 1. Opening
For the Fakestival staff Day 1 began a lot earlier than for everybody else: we had to get to the site and check very carefully, if everything was ok.
Brandwall and the screens are ready for the lectures that will take place the next day.
Lena is checking the script for any mistakes, for a hundredth time.
First thing you see as soon as you enter the site is the registration arbour. This is where you can get your accreditation and buy some Fakestival souvenirs.
It’s Thursday afternoon when the first guests arrive at Biryuza tourist camp. These are our guests from WOW agency, Novosibirsk.
Next to arrive are their fellow townspeople from Nadym&Kuchin agency.
A welcoming banner at the entrance.
On the opposite side of the camp, down a few steps, you get to the Katun river bank. Some brave people plunged into the water, which at this time of the year is about 5 degrees C.
Cameras at the ready. Some of these photos were taken with these cameras, as well as the video which will follow shortly.
DJ Sasha loads the records.
Andrey Gubaydullin is asking if he can spin some tunes later tonight. Sure, no problem!
It’s almost 7 p.m. and more people are gathering at the river bank where the music is playing.
The sun is setting behind the mountain.
Guests from Novosibirsk are having a good time.
Aram Mirzoyants, who came from as far as the Dominican Republic, is impressed by the mountains.
Here it is! The fanfares sound and PUNK YOU creative director Daniil Snitko greets the audience.
Most of the participants are already here. There will be more tomorrow.
A storm of applause.
Daniil is telling the audience about the origins of the Fakestival, why Elk, and what the festival programme is.
Fakestival Director Irina Shale takes the floor (or rather, sand). She covers some organisational issues.
Another storm of applause…
Jury Chairman Andrey Gubaydullin is speaking.
Aram Mirzoyants is to speak tomorrow.
Kirill Konstantinov from KIAN branding agency tells about his positive expectations from the Fakestival.
ADME.RU editor Kseniya Lukicheva says that Russia's advertising industry needs help. What sort of help? Fake-… you got it!... –stival!
The time has come to open the special Fakestival bottle.
The special Fakestival bottle contains the special Fakestival wine. Pre-ordered in Italy!
Let’s get the party started!
Lena from Sib.fm joins in. Her colleagues and herself are very impressed by Altai.
The music is playing, the people are chatting and having fun.
Yan is the future holder of two Plywood Elks. Although, he is not aware of it just yet.
Stepan Yefimov is telling a funny (possibly, scary) story to Alyona.
In the meantime, the night was falling.
The evening mist was flowing over the Katun, and so were the drinks.
The jury seems to be discussing the Fakestival entries. Or maybe just chatting.
The night is warmed by the campfire.
The DJ has been pushed aside by Kirill and Andrey, who are going to spin some tunes and make comments in the microphone.
The campfire is blazing.
It’s a cacophony of the sounds of blazing fire, laughter and music.
Almost Christmas lights.
Fakestival wine has finished, but the party hasn’t!
Playing party games.
You had to be there to understand…
The party went on till 3 a.m. Campfire talk lasted even longer.
Well, the Fakestical opening was a success! Don’t forget, we have two intense Fakestival days coming! To be continued tomorrow.