More photos added from the Fakestival. →
Day 2. Lectures and Judging
The day is dawning, the river is roaring – it’s the second Fakestival day. Fresh after a good night’s rest, Fakestival guests are making their way to have breakfast and listen to the lectures.
Dmitry Peryshkov’s lecture on brands was first.
Dmitry is telling the audience how to collect background information.
A question from the audience. The question had nothing to do with collecting background information, because Dmitry had covered the topic.
The audience was listening intently.
Those accredited were presented with lovely notepads, so they had somewhere to write. Notepads’ blank pages left lots of room for doodling. Blank notepads are hard to find!
“Are you off your head???????????????????????????” — that was the beginning of Leonid Feigin’s lecture.
The audience are thinking hard.
Leonid’s was also telling about branding but from a different angle.
He told the audience how brand should impact someone brushing their teeth in the morning and getting drunk at a bar at night. Well, turns out, the influence should be different in each case, as they are DIFFERENT PEOPLE!
The audience laughed a lot, because there was a lot to laugh about.
On the same day Leonid told us about the meaning of life and about greed. Knowledge-thirsty audience showed their appreciation of Leonid’s lectures with rounds of applause. To be honest, they applauded every lecture – very grateful audience that was.
Kseniya Lukicheva telling the audience, what advertising can learn from street art.
There was a lot of interesting videos.
Kseniya’s facial expressions, as well as her optimism and drive kept the audience on the edge of their seats throughout the seminar.
Aram Mirzoyants started the lecture with a bold statement.
That certainly got the attention of the geeks.
Aram told the audience how big agencies create fakes and prepare them for real (!) festivals.
After that it was lunch-time followed by Andrey Gubaydullin’s lecture on low-budget marketing. Cucumbers were the keynote of his lecture. Why cucumbers? ‘Cos they are good for you!
Nikolay Glukhikh told the audience about the so-called “Easter eggs” fakes – fakes that are hidden on a website and attract more viewers than ordinary advertising on the same website.
Andrey combined Fakestival and work. Sitting comfortably by the Wi-Fi hotspot, he held virtual meeting with his customers and staff.
One Mac wasn’t enough for Danil, so he got another one.
In the meantime, another group of guests has arrived – colleagues from Red Keds. Here’s Vitaly.
It was Vitaly who was to close this day’s educational programme with a talk on how Red Keds finds and deals with their customers.
There was at least a couple of interesting case studies.
Ivan Churilin finished the programme with a 90-minute lecture.
Audience is watching a selection of the world’s best adverts.
Creative Director Ildar is definitely up to something.
Photographer Anton is determined to take a few photos of something taking place in one of the arbours.
Journalist Tanya is collecting information for a big piece for the newspaper and the website.
Copywriter Anton explains to copywriter Irina something about nuclear fusion.
Novosibirsk guests are waiting for the party to start.
Neanwhile, heated discussion in the arbour! Judging…
First they look through every entry on the short list and those entries that almost made it to the short list. The short-lists have been extended.
Hands, weighty arguments, people’s destinies…
Discussion of some entries closely escaped a fight.
The jury couldn’t agree on one of the two entries to receive the Grand Prix.
As you know, both entries got the Grand Prix.
It’s a hard job being on a jury.
It may be hard, but it's also an honour and lots of fun.
Next, we had the greatest party, but we can’t show any photos or videos: firstly, because they are not decent; and secondly… we’ll show them later! To be continued tomorrow, stay tuned!