Eou can use your password
from Fakestival 2011
Recover password
Ru   En

More photos added from the Fakestival. →



Day 2. Lectures and Judging



The day is dawning, the river is roaring – it’s the second Fakestival day. Fresh after a good night’s rest, Fakestival guests are making their way to have breakfast and listen to the lectures.



Фотоотчет с Фейкстиваля. День 2.



Dmitry Peryshkov’s lecture on brands was first.



Фотоотчет с Фейкстиваля. День 2.



Dmitry is telling the audience how to collect background information.



Фотоотчет с Фейкстиваля. День 2.



A question from the audience. The question had nothing to do with collecting background information, because Dmitry had covered the topic.



Фотоотчет с Фейкстиваля. День 2.



The audience was listening intently.



Фотоотчет с Фейкстиваля. День 2.



Those accredited were presented with lovely notepads, so they had somewhere to write. Notepads’ blank pages left lots of room for doodling. Blank notepads are hard to find!



Фотоотчет с Фейкстиваля. День 2.



“Are you off your head???????????????????????????” — that was the beginning of Leonid Feigin’s lecture.



Фотоотчет с Фейкстиваля. День 2.



The audience are thinking hard.



Фотоотчет с Фейкстиваля. День 2.



Leonid’s was also telling about branding but from a different angle.



Фотоотчет с Фейкстиваля. День 2.



He told the audience how brand should impact someone brushing their teeth in the morning and getting drunk at a bar at night. Well, turns out, the influence should be different in each case, as they are DIFFERENT PEOPLE!



Фотоотчет с Фейкстиваля. День 2.



The audience laughed a lot, because there was a lot to laugh about.



Фотоотчет с Фейкстиваля. День 2.



On the same day Leonid told us about the meaning of life and about greed. Knowledge-thirsty audience showed their appreciation of Leonid’s lectures with rounds of applause. To be honest, they applauded every lecture – very grateful audience that was.



Фотоотчет с Фейкстиваля. День 2.



Kseniya Lukicheva telling the audience, what advertising can learn from street art.



Фотоотчет с Фейкстиваля. День 2.



There was a lot of interesting videos.



Фотоотчет с Фейкстиваля. День 2.



Kseniya’s facial expressions, as well as her optimism and drive kept the audience on the edge of their seats throughout the seminar.



Фотоотчет с Фейкстиваля. День 2.



Aram Mirzoyants started the lecture with a bold statement.



Фотоотчет с Фейкстиваля. День 2.



That certainly got the attention of the geeks.



Фотоотчет с Фейкстиваля. День 2.



Aram told the audience how big agencies create fakes and prepare them for real (!) festivals.



Фотоотчет с Фейкстиваля. День 2.



After that it was lunch-time followed by Andrey Gubaydullin’s lecture on low-budget marketing. Cucumbers were the keynote of his lecture. Why cucumbers? ‘Cos they are good for you!



Фотоотчет с Фейкстиваля. День 2.



Nikolay Glukhikh told the audience about the so-called “Easter eggs” fakes – fakes that are hidden on a website and attract more viewers than ordinary advertising on the same website.



Фотоотчет с Фейкстиваля. День 2.



Andrey combined Fakestival and work. Sitting comfortably by the Wi-Fi hotspot, he held virtual meeting with his customers and staff.



Фотоотчет с Фейкстиваля. День 2.



One Mac wasn’t enough for Danil, so he got another one.



Фотоотчет с Фейкстиваля. День 2.



In the meantime, another group of guests has arrived – colleagues from Red Keds. Here’s Vitaly.



Фотоотчет с Фейкстиваля. День 2.



It was Vitaly who was to close this day’s educational programme with a talk on how Red Keds finds and deals with their customers.



Фотоотчет с Фейкстиваля. День 2.



There was at least a couple of interesting case studies.



Фотоотчет с Фейкстиваля. День 2.



Ivan Churilin finished the programme with a 90-minute lecture.



Фотоотчет с Фейкстиваля. День 2.



Audience is watching a selection of the world’s best adverts.



Фотоотчет с Фейкстиваля. День 2.



Фотоотчет с Фейкстиваля. День 2.



Creative Director Ildar is definitely up to something.



Фотоотчет с Фейкстиваля. День 2.



Photographer Anton is determined to take a few photos of something taking place in one of the arbours.



Фотоотчет с Фейкстиваля. День 2.



Journalist Tanya is collecting information for a big piece for the newspaper and the website.



Фотоотчет с Фейкстиваля. День 2.



Copywriter Anton explains to copywriter Irina something about nuclear fusion.



Фотоотчет с Фейкстиваля. День 2.



Novosibirsk guests are waiting for the party to start.



Фотоотчет с Фейкстиваля. День 2.



Neanwhile, heated discussion in the arbour! Judging…



Фотоотчет с Фейкстиваля. День 2.



First they look through every entry on the short list and those entries that almost made it to the short list. The short-lists have been extended.



Фотоотчет с Фейкстиваля. День 2.



Hands, weighty arguments, people’s destinies…



Фотоотчет с Фейкстиваля. День 2.



Discussion of some entries closely escaped a fight.



Фотоотчет с Фейкстиваля. День 2.



The jury couldn’t agree on one of the two entries to receive the Grand Prix.



Фотоотчет с Фейкстиваля. День 2.



As you know, both entries got the Grand Prix.



Фотоотчет с Фейкстиваля. День 2.



It’s a hard job being on a jury.



Фотоотчет с Фейкстиваля. День 2.



It may be hard, but it's also an honour and lots of fun.



Фотоотчет с Фейкстиваля. День 2.

Фотоотчет с Фейкстиваля. День 2.



Next, we had the greatest party, but we can’t show any photos or videos: firstly, because they are not decent; and secondly… we’ll show them later! To be continued tomorrow, stay tuned!