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Whiskas Sedative

Product: "Whiskas Sedative" is a sedative cat food for when your feline pet is in season.
Target audience:
- Mainly men aged 25-40
- Appreciate peace of mind, are impatient, volatile personality.
Main Message:
When in season, your cat sees any object as a sexual object.
Whiskas Sedative will help your pet to calm down and see things straight.
With Whistkas Sedative your house is safe.
Creative idea no.1:
To demonstrate through a metaphor how a cat sees things when in season.
Creative idea no.2:
To demonstrate the pet owner’s grotesqueness wearing things that had been used by the cat.


Art Director Kirill Nechayev
Copywriter: Lena Suvorova