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8

ARISTON Water Boilers Advertising Campaign

Hot summers (up to 35 degrees C) happen in Siberia about once in two years.
Thousands of people want to be near water in such weather.
The drawback is that Siberian winters are cold and hot water supply is often shut off.
Summers are a great opportunity to take advantage of the situation and advertise water boilers.
Let’s take a well-known brand like ARISTON.

Our campaign’s main slogan is: “ARISTON boilers. Sponsors of hot water in Siberia”.

Method: Exterior and ambient media near the beaches. Water boiler installations are placed directly on the water and give an idea that the water in the river is warmed up by these boilers.

Co-Authors

Stepan Yefimov